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Regina Martiarena
Sr. Influencer & Partnerships Manager | Global Brands & Entertainment | Live Events
Professional Background
Regina Martiarena is an accomplished Senior Influencer & Partnerships Manager with over five years of dynamic experience in the realms of creator, entertainment, and travel marketing. Her extensive career spans North, Central, and South America, as well as Europe, showcasing her adept ability to navigate diverse markets and cultures, making her a valuable asset in the marketing landscape. Regina has had the privilege of collaborating with leading brands, including Google, Spotify, TikTok, Jack Daniels, BetterHelp, Macy’s, and Disney Cruise Line. Her impressive portfolio exemplifies her skill in forming impactful brand partnerships and executing creative marketing strategies.
In her current role, Regina excels in overseeing brand partnerships and contract reviews, alongside crafting innovative marketing growth strategies for a roster of over 60 creators. Her passion for blending brands with local culture is evident in her successful campaigns that resonate with audiences on a personal level. Regina seeks to align with brands that emphasize playfulness, precision, and an entrepreneurial mindset, reflecting her belief in the power of collaboration and authenticity in marketing.
Education and Achievements
Regina earned her Bachelor’s degree in Public Relations, Advertising, and Applied Communication from the University of Central Florida. Her academic foundation provided her with essential skills and knowledge, equipping her to thrive in a fast-paced marketing environment. Throughout her career, Regina has embraced various roles that have enriched her experience in influencer marketing and partnerships, reflecting her adaptability and commitment to professional growth.
Regina has held several impactful positions, notably as the Senior Influencer & Partnerships Manager at Influint, where she spearheaded new initiatives and strategic growth. Her previous engagement as the Partnerships & Marketing Manager at Deezer further strengthened her marketing acumen, allowing her to develop key partnerships and marketing campaigns that heightened brand visibility and engagement.
Notable Career Positions
Regina's journey in the marketing industry began with hands-on experience as a Digital Music Marketing & Sponsorships professional at Industria Works LLC. Here, she honed her abilities to create compelling marketing strategies tailored for the digital music scene. Furthermore, serving as the Orlando City Co-Lead at Sofar Sounds enriched her experience in community engagement and grassroots marketing, focusing on building local brand connections.
She also contributed her expertise in digital marketing for cruise and travel at Go Port, where her interest in travel marketing began to flourish. This position showcased her capability to intertwine brand narratives with consumer experiences seamlessly.
Her early years provided a strong foundation in media and communications through her role at SoFlaNights.com, South Florida Nights Magazine, along with her internship as an Account Executive at Ronin Advertising Group, where she further expanded her understanding of advertising dynamics. Additionally, her experience as a Learning Living Community Resident Assistant at the University of Central Florida not only developed her leadership skills but also introduced her to fostering community engagement.
Regina began her foray into the media landscape as an Entertainment Reporter at SunSentinel, where she effectively communicated engaging stories to local audiences, enhancing her storytelling and media engagement skills.
In each position, Regina has demonstrated her keen ability to adapt and innovate, leading to sustained growth in her professional journey. Her extensive career history paints a picture of an influential marketer who thrives on creating synergy between brands and consumers.
Achievements
Throughout her career, Regina has successfully completed numerous campaigns that elevated brand messages and drove engagement levels. Her ability to identify and foster relationships with top creators has helped numerous brands enhance their image within the community. Regina’s hands-on approach and strategic thinking have led to quantifiable marketing growth, demonstrating her effectiveness as a leader in influencer marketing.
With a passion for connecting individuals and brands through meaningful narratives and experiences, Regina is an inspiring figure in the field of influencer partnerships and marketing. Her commitment to fostering relationships and nurturing local culture is apparent in her work, making her a notable professional within the marketing community.
In conclusion, Regina Martiarena is a highly respected Senior Influencer & Partnerships Manager known for her influential work in entertainment and travel marketing across multiple regions. Her educational background in public relations and extensive career history drive her passion for integrating brands into local cultures through strategic partnerships. As she continues to engage with friends and professionals in the industry, Regina remains at the forefront of innovative marketing strategies that resonate with consumers, reflecting her dedication to excellence in her field.
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