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Oli Rushby
Account Director at Potski Media / Yamaha Motor Europe WorldSBK Media Manager
Oli Rushby is a professional in the motorcycle industry with expertise in social media, content marketing, public relations, and communications.1 He currently holds the position of WorldSBK Media Manager at Yamaha Motor Europe N.V., while also serving as an Account Director at Potski Media.23
Professional Background
Rushby's career is closely tied to the motorcycle sector, where he has developed a broad skill set in various aspects of media and marketing. His experience includes:
- Social Media Management: Demonstrated knowledge in leveraging social platforms for brand communication
- Content Marketing: Expertise in creating and distributing valuable content to attract and engage target audiences
- Public Relations: Experience in managing public image and communications for motorcycle-related entities
- Communications: Proficiency in both internal and external communications within the motorcycle industry
Current Roles
-
WorldSBK Media Manager at Yamaha Motor Europe N.V.
- Responsible for managing media relations for Yamaha's World Superbike Championship efforts
- Likely involved in coordinating press releases, interviews, and media events related to Yamaha's WorldSBK team
-
Account Director at Potski Media
- Oversees client accounts and strategies at Potski Media, a company that appears to specialize in motorcycle industry communications
Recent Activities
Rushby is actively involved in the motorcycle racing scene, as evidenced by his LinkedIn posts:
- Attending race events and team launches5
- Providing coverage of WorldSBK rounds4
- Participating in special events related to motorcycle racing6
His role seems to blend his passion for motorcycles with his professional expertise in media management, allowing him to contribute significantly to the promotion and coverage of motorcycle racing, particularly in the World Superbike Championship.
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