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Maital (Shemesh) Rasmussen
Chief Commercial Officer | Board Director | Health-Tech Executive | Growth and Revenue at Scale | Octave, Roche, Oracle, JPMorgan |
Professional Background
Maital (Shemesh) Rasmussen is a distinguished leader in the realm of global health technology commercialization, renowned for her significant contributions and deep expertise. She currently serves as a board member of Pluri, a publicly traded company, further cementing her position as a pivotal figure in the healthcare sector. With an impressive 20-plus years of experience, Maital has honed her skills across Fortune 100 companies and innovative startups alike, proving her versatility and capability.
Maital's career trajectory is a testament to her exceptional leadership abilities and strategic mindset. She has taken on numerous senior leadership and executive roles in esteemed companies including Octave Bioscience, Roche, Oracle Health Sciences, and JPMorgan. Her knack for scaling businesses from inception to revenue generation has been instrumental in redefining industry standards.
In her most recent position as Chief Commercial Officer at Octave Bioscience, Maital successfully led various departments including Sales, Market Access, Medical Affairs, Marketing, and Customer Experience. Among her noteworthy accomplishments was the strategization and execution of the successful launch of Octave’s Neuroscience precision care portfolio. This initiative involved close collaboration with Neurology Key Opinion Leaders (KOLs), promoting novel test utilization, and securing vital payer agreements that resulted in revenue generation within the first year of launch. Such achievements illustrate her capability in driving engagement and delivering tangible results.
Prior to her role at Octave, Maital served as the Global Head of Marketing at Roche, where she significantly elevated the company's digital health brand, Navify, particularly in the sectors of Oncology and Infectious Diseases. Under her guidance, Roche successfully launched its digital health and precision medicine portfolio in 23 countries within just one year, showcasing her ability to navigate complex global markets.
Extending her influence further, Maital held the position of Director of Product Marketing at Oracle Health & Life Sciences Global Business Unit, where she played a crucial role in pioneering the bioinformatics and precision medicine portfolio into standard care globally. Additionally, she was the Vice President of Global Marketing at JPMorgan, thrusting her into key strategic discussions within the finance and health integration domain.
Education and Achievements
Maital’s educational background is as impressive as her professional experience. She studied Executive Education at Columbia University, where she refined her leadership abilities and strategic outlook. Furthermore, her MA studies in Marketing Communication and Political Science at Bar-Ilan University have provided her with a unique perspective on market dynamics and consumer behavior, essential in today’s competitive landscape.
Her foundational studies in Behavioral Sciences at Ben-Gurion University of the Negev prepared her to understand human behavior and interactions, a skill that is invaluable in her roles dealing with clients and stakeholders. Additionally, she attained certification as an NLP Coach from the Academy of Coaching and NLP, aligning her approach with contemporary coaching methodologies.
Achievements
Maital is recognized not only for her corporate achievements but also for her resilience as a thought leader. Her ability to forge strong relationships with providers, payers, and pharmaceutical companies underpins her success in the healthcare landscape. She has been actively involved in fundraising activities and is adept at creating brand positioning that requires navigating the intricate complexities of the healthcare ecosystem. This skill set speaks volumes about her strategic foresight and ability to innovate.
A passionate advocate for improving patient care, Maital is committed to enhancing the healthcare paradigm through innovation. Her expertise spans various domains in healthcare, particularly in technology, precision medicine, oncology, neurodegenerative diseases, and infectious diseases. Her dedication to building a positive and collaborative culture has been instrumental in inspiring her teams to execute strategies that drive substantial growth.
Maital Rasmussen is undeniably a visionary leader whose impact on global health technology commercialization is profound. Her impressive array of skills and experiences marks her as a key player in the ongoing evolution of healthcare technology, making waves not just in business, but also in patient outcomes and care models. As she continues to shape the future of health technology, there are no limits to what she can achieve.