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Colette McGrath
Senior Policy Advisor, Productivity Reform, Economic Strategy & Productivity Group at NSW Treasury
Professional Background
Colette McGrath is a dedicated professional with extensive experience in policy advisory roles across multiple sectors, particularly within economic development and innovation. Currently serving as a Senior Policy Advisor in the Productivity Reform team within the Economic Strategy & Productivity Group at NSW Treasury, Colette plays a crucial role in shaping the economic landscape of New South Wales through strategic policy development and implementation. Her journey through various senior roles highlights her deep understanding of the intricacies involved in policy formulation and her commitment to driving productivity improvements in the region.
Colette’s career is characterized by her senior advisory positions in the NSW Department of Industry where she formerly operated as a Senior Policy Advisor focusing on Innovation and Productivity within the Skills and Economic Development Division. In this role, she was influential in creating initiatives that supported skill development and innovation, critical for both workforce and economic growth. Her leadership experiences extend further back as she distinguished herself in roles such as Senior Manager of Strategic Relations and Manager of Policy at NSW Trade & Investment, where she facilitated valuable partnerships and streamlined policy frameworks that benefitted industries across the state.
Symbolizing her capacity for strategic thought, Colette commenced her career as a Communications Officer at the NSW Trade & Investment, transitioning through various levels of communications and policy engagement. She also brought her talents to the Royal Flying Doctor Service of Australia as a Communications Officer and contributed significantly as a Community Education Officer at the NSW Commission for Children and Young People. These roles reinforced her skills in stakeholder engagement and public communication, both essential attributes in the policy arena.
Education and Achievements
Colette McGrath's educational background reinforces her expertise and credentials in the field of communications and journalism. She studied for her Higher School Certificate at Byron Bay High School, which laid a strong academic foundation for her future pursuits. Following this, she attended the prestigious University of Technology in Sydney, where she earned a Bachelor of Arts in Communications with a specialization in Journalism. This educational background has endowed her with sharp analytical capabilities and a robust understanding of effective communication strategies, which are instrumental in her current advisory role at the NSW Treasury and her previous positions.
Throughout her career, Colette has been a part of several prestigious organizations that contribute to the economic and social fabric of New South Wales. Her involvement with the government sectors has allowed her to engage in significant projects that positively impact both industry and communities. Her work at NSW Trade & Investment was particularly noteworthy, where she functioned in multiple capacities, showcasing her adaptability and keen insight into the evolving needs of the economy.
Colette's achievements reflect not just her individual capabilities but also her dedication to fostering collaborative efforts among diverse stakeholders to enhance productivity and innovation in New South Wales. She has continually strived to promote initiatives that integrate economic growth with community development and industry engagement.
Additional Experience
Prior to her role in policy, Colette also garnered invaluable experience in the private sector, notably as Media and Marketing Manager at Ladbrokes, where she fine-tuned her skills in marketing communication and strategic outreach effectively. Her early career as a copywriter at lastminute.com.au provided her with a unique perspective on the importance of cohesive messaging and branding strategies in both public and private sectors.
Colette McGrath's multifaceted career showcases a blend of strategic communication, policy development, and a firm grasp of the economic landscape, positioning her as a leader in her field. Through hard work, dedication, and a commitment to continuous learning, she has carved a niche for herself at the intersection of policy and industry innovation. Looking ahead, Colette remains a passionate advocate for economic productivity, showcasing her unwavering belief in the power of effective policy to transform communities and shape a brighter future for all stakeholders involved.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.