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Alli Straus
Sr. Manager, Corporate & Employment Brand at Brunswick Corporation
Professional Background
Alli Straus is a talented and dynamic professional with extensive experience in graphic design and marketing. She currently serves as the Director of Enterprise Creative Services at Brunswick Corporation, where she leads creative initiatives and strategic marketing efforts that enhance brand recognition and drive business growth. Throughout her career, Alli has consistently demonstrated her ability to blend artistic vision with business acumen, making her a valuable asset in any creative environment.
Before her current position, Alli held the role of Senior Marketing Manager for Corporate and Employment Brand at Brunswick Corporation, where she was responsible for developing and implementing marketing strategies that effectively communicated the company’s mission and values. Her creative prowess and strategic thinking played a pivotal role in enhancing the corporate brand, engaging both customers and employees.
Alli's journey in the marketing field began at Brightspark Travel Inc, where she not only excelled as a Senior Marketing Coordinator but also brought a fresh perspective to her role as a Graphic Designer. Her contributions in both capacities helped streamline marketing operations and promote innovative travel solutions. Previously, she further honed her skills as a Tour Coordinator and Graphic Designer at the same company, where her organizational skills and design expertise were instrumental in creating memorable travel experiences.
Her earlier positions, including Head of Marketing and Graphic Design at Tip-Top Branding, showcased her entrepreneurial spirit and ability to lead projects from concept to execution. Notably, Alli also gained valuable skills during her internship experiences at prestigious companies like Neiman Marcus and Assoluto Manufacturing, laying a solid foundation for her future in the creative industry.
Education and Achievements
Alli Straus’s educational background is rooted in her passion for the arts and creativity. She studied for an Associate of Arts degree in Graphic Design at The Art Institutes, where she developed her artistic skills and technical knowledge of design principles. The program equipped her with the tools necessary to thrive in a fast-paced, creative environment. Her education not only ignited her passion for design but also provided her with a strong foundation upon which she built her impressive career.
In addition to her studies in graphic design, Alli further expanded her knowledge by pursuing studies in Retail at the University of Arizona. This diverse education has empowered her to bridge the gap between creative design and strategic marketing, making her a versatile and effective leader in the business world.
Notable Achievements
Throughout her career, Alli has accumulated a wealth of knowledge and numerous accolades. Her ability to innovate and drive results has been recognized across various positions. Many of her design projects have received positive feedback for their unique style and effectiveness in engaging target audiences.
At Brunswick Corporation, she has played a crucial role in establishing the company’s visual identity and enhancing brand loyalty. Her leadership in creative projects has proven vital for the brand’s success, ensuring that marketing materials resonate with the audience and promote a cohesive brand image.
Moreover, Alli's versatility as a designer is evident from her rich and varied work experience, which includes opportunities to work in different sectors. From travel and hospitality to corporate branding, she has shown an outstanding capacity for adapting to various industries while maintaining high standards of creativity and professionalism.
In every role, Alli has not only excelled personally but has also fostered collaborative environments that motivate teams, inspire creativity, and promote professional development. Her journey in marketing and graphic design highlights her commitment to excellence, making her a respected figure in the creative community.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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